About Us

We Capture Valuable Moments

Our work is to understand a person's real-time goal and match it with relevant information.

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Our Story

After a decade of start-up success and thought leadership in SEO, SEM and Landing Page Optimization, Jonathan Mendez realized many of the same operating principles of search indexing and landing page optimization could be applied to create a revolutionary operating system for premium display and web-based mobile advertising.

Yieldbot was founded on Valentines Day 2010. Today, Yieldbot is a trusted first-party partner with many of the world’s largest media companies and is delivering measured marketing for prestigious consumer brands. We are the living embodiment of a disruptive technology.

Yieldbot’s ability to capture, organize and activate the real-time consumer intent of the click-stream has created a new currency. A currency bought and sold on a performance basis on Yieldbot’s  “Intent Stream™,” the real-time flow of consumer intent through 2 billion monthly premium page views. 

Yieldbot is backed by RRE Ventures, New Atlantic Ventures, KBS+ Ventures, Betaworks, Common Angels and Neu Ventures. Yieldbot is made in Boston, sold in NYC & SF and is capturing intent across the Unites States of America.

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Our Team

Jonathan Mendez

Jonathan Mendez

CEO
Jonathan’s experience with distributed real-time systems began when he was burning EPROM chips for multiplex circuit boards. Since 1998 Jonathan has pioneered real-time optimization technology with e-Commerce, Search & Display Advertising. Most recently as Chief Strategy Officer of Offermatica (now Adobe Test&Target through its acquisition by Omniture), Jonathan spearheaded the rise of Dynamic Landing Page Optimization working with leading brands like Amazon.com, Disney, Citibank, IBM, Intuit and Microsoft. He is a noted blogger, has been a speaker at over 50 industry events and is often quoted on digital marketing technology in publications including New York Times, Business Week, USA Today and Advertising Age.
Richard Shea

Richard Shea

Chief Technology Officer
Yieldbot's CTO and Co-Founder Richard Shea leads Yieldbot's development teams on their mission to build the web's number one platform for relevant content delivery. Prior to Yieldbot, Rich was a part of founding teams and held leadership roles at several startups such as Software Architect at BlueNote Networks (acquired by Aspect Software), Software Architect at WaveSmith Networks (acquired by CIENA), and on the founding development team at New Oak Communications (acquired by Nortel). Rich is a huge fan of solving challenging problems and learning new things, usually at the same time.
Soren Macbeth

Soren Macbeth

Chief Data Scientist
Soren is Chief Data Hacker (nee Scientist) at Yieldbot. Prior to taking on the task of building the brains of the Yieldbot, Soren Co-Founded StockTwits, the largest real-time financial idea network. Prior to being bitten by the startup bug, Soren worked as an information security engineer and analyst for Fortune 500 companies such as Apple Computer, Symantec Corporation, and Safeway where he specialized in reverse engineering, threat modeling and penetration testing of networked computer systems and applications. Soren likes: hacking, startups, data visualization, machine learning, data mining, statistics, entrepreneurs, photography, building and learning new things.
Chris Greene

Chris Greene

Senior Vice President of Sales/BD
Chris has over 15 years of experience in media and digital sales having started his career overseeing media partnerships for Bloomberg LP then managing a 25 person sales team at CBS Radio Networks and lastly building the entire eastern sales organization for Spot Runner a Los Angeles based digital start up that was among the first companies to build self serve ad platforms in multiple media. At Yieldbot, Chris oversees all relationships with advertisers and partners related to revenue.
Jaan Janes

Jaan Janes

Senior Vice President of Operations
Jaan has more than 25 years of experience in media and digital marketing including sales management and senior executive roles at employers including AOL, the National Football League, Showtime, Sportvision, and most recently as CEO of Pulse 360. Jaan launched the first major professional sports league website, NFL.com, in 1995. At Yieldbot, Jaan manages publisher side business intelligence and processes to scale the company.

Yieldbot In the News

RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds is becoming too long to make the necessary computations prior to page load that many of today’s systems have been built around.

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Yieldbot Hands Publishers A New Way to Leverage Their First-Party Data

From Ad Exchanger posted September 23rd, 2014 in Company News

Yieldbot, whose technology looks at a user’s clickstream and search data in order to determine likeliness to buy, is extending its business to give publishers a new way to monetize their first-party data.

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Yieldbot Raises $18 Million to Advance Search-Style Display Buying

From AdAge posted September 23rd, 2014 in Company News

Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding

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Much Ado About Native Ads

From Digiday posted December 5th, 2013 in Company News

The most amazing thing about the Federal Trade Commission’s workshop about native advertising Wednesday morning is that it happened at all. As Yieldbot CEO Jonathan Mendez noted...

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Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]

From Marketing Land posted October 3rd, 2013 in Company News

Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest.

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Pinterest Sends Your Site More Traffic, Study Says, but Maybe Not the Kind You Want

From Ad Age posted October 3rd, 2013 in Company News

Pinterest may have quickly arrived as a major source of traffic to many websites, but those visitors may click on the ads they see there less often than others.

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Where to Find Us

New York City

149 5th Ave.
Third Floor
New York, NY
10010

Boston

1 Clock Tower Place
Suite 330
Maynard, MA
01754

Portland

1033 SE Main St.
Suite #4
Portland, Oregon
97202