Blog

Our Series B Funding

Posted June 6th, 2014 by Jonathan Mendez in   |   Comments.

Share:

Today we announced we have received $18M of funding into Yieldbot in a Series B raise. New investor SJF Ventures lead the round that included existing investors RRE Ventures, NAV Ventures, Common Angels and additional contribution from City National Bank.

In an era when everyone wants to bucket your business into a category on a slide or an acronym we have consistently defied categorization. If you want to call us any one of these names below it would be accurate:

A big data company

A real-time analytics company

A predictive analytics company

A machine learning technology

A creative testing service

A traffic fraud detector service

A media company

A demand partner

A search media company

A mobile media company

A social media company

A shopper marketing company

A performance display company

A yield optimizer

A real-time ad server

This funding will help ensure we continue to be able to define ourselves. When you create something entirely new and never seen before you get that privilege.

So how do we define ourselves? One word, performance.

Performance for our buyers based on back-end metrics. We are told more often than not that we are competing on back-end metrics with paid search ads and blowing away anything they’ve ever seen in display. That defines us.

Performance for our publishers based on effective CPM and revenue. That defines us. For our oldest partners we are their largest source of revenue at the highest non-direct CPM. In fact, the CTR our technology generates are so high we are now working closely with direct and programmatic sales teams to run more campaigns through Yieldbot.

When marketer performance is driving effective CPMs higher and everyone is feeling great about it, you know you have something special. There have only been a few technologies that have ever done that at scale for publishers -- none of them using real-time or click-stream data. That ability to create high value media with our technology, that defines us.

Best of all we are making ads better on the web by making them more relevant to consumers. That defines us.

This funding however isn’t about defining Yieldbot. Our focus is on our customers. It’s more accurate to say it’s about redefining what is possible with display advertising. It’s about new buyers into new inventory. It’s about new technology applied in new ways. It’s about new levels of performance for marketers and publishers. It’s about a new channel of real-time media that is created explicitly by consumers in a privacy friendly way. We are creating media value in the digital ad ecosystem at levels no one ever has before and in ways no one ever has before. That is why we raised money. It is value we will continue to invest in for marketers, publishers and consumers.

The next chapter begins…

Share:
comments powered by Disqus
More from Our Blog
TF-IDF using flambo

Posted July 22nd, 2014 by Muslim Baig in Clojure, Data, flambo, Analytics

Marceline's Instruments

Posted June 25th, 2014 by Homer Strong in Clojure, Data, Storm, Analytics

How Publishers Can Take Advantage of Mobile Social

Posted May 27th, 2014 by Jaan Janes in

Publishers Sitting on a Goldmine

Posted February 6th, 2014 by Rich Shea in Publishers, gold, relevance

View More

Yieldbot In the News
RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

Yieldbot Hands Publishers A New Way to Leverage Their First-Party Data

From Ad Exchanger posted September 23rd, 2014 in Company News

Yieldbot Raises $18 Million to Advance Search-Style Display Buying

From AdAge posted September 23rd, 2014 in Company News

Follow Us

Yieldbot In the News

RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds is becoming too long to make the necessary computations prior to page load that many of today’s systems have been built around.

Visit Site

Yieldbot Hands Publishers A New Way to Leverage Their First-Party Data

From Ad Exchanger posted September 23rd, 2014 in Company News

Yieldbot, whose technology looks at a user’s clickstream and search data in order to determine likeliness to buy, is extending its business to give publishers a new way to monetize their first-party data.

Visit Site

Yieldbot Raises $18 Million to Advance Search-Style Display Buying

From AdAge posted September 23rd, 2014 in Company News

Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding

Visit Site

Much Ado About Native Ads

From Digiday posted December 5th, 2013 in Company News

The most amazing thing about the Federal Trade Commission’s workshop about native advertising Wednesday morning is that it happened at all. As Yieldbot CEO Jonathan Mendez noted...

Visit Site

Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]

From Marketing Land posted October 3rd, 2013 in Company News

Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest.

Visit Site

Pinterest Sends Your Site More Traffic, Study Says, but Maybe Not the Kind You Want

From Ad Age posted October 3rd, 2013 in Company News

Pinterest may have quickly arrived as a major source of traffic to many websites, but those visitors may click on the ads they see there less often than others.

Visit Site

From Our Blog

TF-IDF using flambo

Posted July 22nd, 2014 by Muslim Baig in Clojure, Data, flambo, Analytics

flambo is a Clojure DSL for Spark created by the data team at Yieldbot. It allows you to create and manipulate Spark data structures using idiomatic Clojure. The following tutorial demonstrates typical flambo API usage and facilities by implementing the classic tf-idf algorithm.

Read More

Connect With Us

Where to Find Us

New York City

25 East 21st Street
Eighth Floor
New York, NY
10010

Boston

1 Clock Tower Place
Suite 330
Maynard, MA
01754

San Francisco

811 Sansome St.
San Francisco, CA
94133

Portland

1216 SE Division St.
Portland, Oregon
97202